Designing a First-Class Content Destination
- Role: Lead Product Design / UI/UX Design / Art Direction
- Company: REA Group / realestate.com.au
- Product: Lifestyle and property content platform
- Timeframe: 2016 – 2017
Worked directly with the Content and Production team to deliver a first-class content experience, providing lifestyle and property news to the realestate.com.au consumer audience.
The first goal was to deliver a stand-alone destination followed by integrating content into the core realestate.com.au consumer experience.
- Product discovery to understand customer, consumer and business needs
- Audit of previous news and content offering
- Development of a product vision to communicate to stakeholders and business leaders
- Validation of product concepts
- Continual stakeholder engagement to drive key business, customer and consumer objectives and goals
- Hands-on collaboration with multiple cross-functional delivery teams
- Worked closely with go-to-market and marketing teams to deliver consistent messaging
- Leadership and coaching of a product design team
